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Improve forum SEO by viewing topics in child forums in one view

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Improving SEO with your community is a hot topic with community managers. Many minor tweaks can move the needle in the right direction, but the most significant changes come with increasing crawl efficiency.

I recently wrote about changes we made to Invision Community to improve crawl efficiency. By removing thin content pages and being laser-focused on what you want to be crawled, you present a more efficient site ready for crawling.

Crawl depth is another metric that impacts crawl efficiency. The more 'clicks' Google and other search engines have to make to get to your content; the less efficient your site is for crawling. With a community, this can present problems because using forums and child forums segments content and places it an extra click or two away from the home page. Segmenting is ideal when your community has defined content boundaries, but it can mean Google has to work harder to find your content.

We introduced a "fluid view" in a past release, which streams all of your community's topics into a single filterable view. This streamed view works well when you have a small number of forums, but it is less valuable when you have a more significant number.

Wouldn't it be perfect if you could have a fluid view per forum or category so you can stream the forum's topics with any child forum's topics in a single view?

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With our latest release, you can do just that! In this example, I have a forum called "Ideation", and there are two child forums. The new feature enabled on a per-forum basis in the AdminCP allows the topics from all three forums to be streamed in a single view. As with the global fluid view mode, your members can toggle the filters to refine which forums you want the stream to include.

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Showing the topics from multiple forums in a single unified stream is not only helpful for search engines as it reduces the crawl depth, but it also reduces helps your members find valuable content faster.

This feature is available with Invision Community April 2022 (4.6.12). I'd love to hear your thoughts below!


 

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