Aller au contenu
Invision Board France

How to Build an Audience with CHIP


RSS Bot

Messages recommandés

cover.png.92ef376c9e6bbdaf9362aa7f734f4bd1.png

Are you looking to launch a new online community or revitalize an existing community, and you're worried about the numbers of users?

Gaining members - and retaining them - is always the hardest struggle for new communities.  Even if you're an established brand or organization, it can be a challenge to build a core group of members.  The problem?  Most communities launch too early.  

The truism "if you build it, they will come" is no longer valid.  There are countless online peer and social groups, industry associations, and trade organizations competing for your user's time and attention.  You can't launch a new community and passively wait for users to visit.  The Internet is too crowded now.

Ask yourself the hard question: are you having difficulty attracting and retaining new members?  One of the best secrets to launching new communities is to already have a core group of members in place -- all done in advance of launching your community.  

Follow the CHIP process to generate member demand.

image.thumb.png.ec01d4a1d65bd54b4d3ba3f563f4268d.png

Download:  IPS CHIP Process 2019-09.pdf

Part of the magic behind the CHIP Process is that by reaching out, you build relations with existing members in a meaningful manner.  Don't push your community idea at this point.  Your only goal is to meet people, build genuine relationships, and understand key themes such as user challenges or industry needs.  

This dramatically heightens your chance of success when you do launch.  You have a known audience familiar with you and your community, who can spread the word.  You identified a core group of active users, who can immediately start posting.  You also surveyed key themes and business challenges, so you even have a headstart on content will be most attractive. By doing this prep work in advance, you've fine-tuned your community strategy to exactly what's needed and can be successful on Day 1.  

Building a new community requires prep work.  Although Invision Community can empower you with a modern set of features once you launch, you need to pair the platform with the excitement and problem-solving that only your community can offer - and that means taking the time to understand what's needed before you launch. 

Best wishes on your community launch, and share your community's success in the comments below!  

Lire l’article complet

Lien vers le commentaire
Partager sur d’autres sites

Rejoindre la conversation

Vous pouvez publier maintenant et vous inscrire plus tard. Si vous avez un compte, connectez-vous maintenant pour publier avec votre compte.

Invité
Répondre à ce sujet…

×   Collé en tant que texte enrichi.   Coller en tant que texte brut à la place

  Seulement 75 émoticônes maximum sont autorisées.

×   Votre lien a été automatiquement intégré.   Afficher plutôt comme un lien

×   Votre contenu précédent a été rétabli.   Vider l’éditeur

×   Vous ne pouvez pas directement coller des images. Envoyez-les depuis votre ordinateur ou insérez-les depuis une URL.

Chargement
×
×
  • Créer...

Information importante

En utilisant ce site, vous êtes d’accords avec nos Conditions d’utilisation. Nous avons placé des cookies sur votre appareil pour aider à améliorer ce site. Vous pouvez choisir d’ajuster vos paramètres de cookies, sinon nous supposerons que vous êtes d’accord pour continuer.